How to Track ChatGPT, Perplexity, and Claude Traffic to Your Website

You've probably heard that AI agents are driving more web traffic than ever. But how do you actually see this traffic? How do you know if ChatGPT is recommending your product or if Perplexity is citing your blog posts?

This guide walks you through how to set up AI agent traffic tracking in under 5 minutes.

The problem with traditional analytics

Google Analytics, Plausible, and similar tools classify visitors as either "users" or "bots." AI agents like ChatGPT-User, PerplexityBot, and ClaudeBot get lumped into the generic "bot" category — or filtered out entirely.

This means you're blind to:

• How many people are discovering your product through AI agents
• Which specific AI models recommend your content
• Whether AI-referred visitors convert differently than organic visitors
• Trends in AI traffic over time

Step 1: Create a v5.ink account

Go to app.v5.ink/sign-up and create a free account. No credit card required.

The free plan includes:

• 25 short links
• 10,000 clicks per month
• Basic AI detection (human vs AI vs bot)

Step 2: Create a short link

Once you're in the dashboard, click "+ New Link" and paste the URL you want to track.

For example, if you want to see how much AI traffic your product homepage gets:

• Destination URL: https://yourproduct.com
• Custom slug: yourproduct (optional)

v5.ink will create a short link like v5.ink/yourproduct.

Step 3: Use the short link everywhere

Replace your existing URLs with v5.ink short links in:

• Social media posts
• Email signatures
• Documentation and READMEs
• Product Hunt listings
• Blog posts and guest articles
• Newsletter links

The more places your v5.ink link appears, the more AI traffic data you'll collect.

Step 4: Check your AI traffic

Go to the Analytics page in your v5.ink dashboard. You'll see:

Traffic breakdown

A visual split of your traffic into three categories:

• Human — real people clicking your link
• AI Agent — ChatGPT, Claude, Perplexity, Gemini, and 14+ other AI models
• Bot — traditional web crawlers (Googlebot, Bingbot, etc.)

Top AI agents

A ranked list showing which AI models visit your links the most:

1. ChatGPT-User — 47 visits
2. PerplexityBot — 23 visits
3. ClaudeBot — 18 visits
4. Google-Extended — 12 visits

AI Traffic Score

Each link gets an AI Traffic Score from 0-100, showing what percentage of its traffic comes from AI agents. A score of 30 means 30% of clicks on that link are from AI.

Weekly report

v5.ink sends you a weekly email with your AI traffic summary — no need to log in and check manually.

Step 5: Set up AI-aware routing (Pro plan)

With a Pro plan ($19/mo), you can route AI agents and humans to different destinations using the same link.

For example:

• AI agents → send to a structured product page optimized for AI consumption
• Humans → send to your normal landing page with interactive demos

This is configured in the Routing Rules section when creating or editing a link. Add a rule with:

• Type: Visitor Type
• Value: AI Agent
• Target URL: Your AI-optimized page

What the data tells you

Once you've been tracking for a week, you'll be able to answer questions like:

• "Is ChatGPT recommending my product?" → Check if ChatGPT-User appears in your top agents
• "How much traffic do I get from AI agents?" → Check your AI Traffic Score
• "Is AI traffic growing?" → Look at the trend chart over 7/30/90 days
• "Which content does AI recommend most?" → Sort your links by AI Traffic Score

Advanced: MCP Server integration

v5.ink has a built-in MCP Server, which means you can create and manage links directly from AI tools like Claude and Cursor:

{
  "mcpServers": {
    "v5ink": {
      "command": "npx",
      "args": ["@v5ink/mcp-server"],
      "env": { "V5INK_API_TOKEN": "your-api-key" }
    }
  }
}

This means you can say "Create a tracked link for my new blog post" to Claude, and it will create a v5.ink short link with AI tracking automatically.

Start tracking today

The longer you wait, the more AI traffic data you're missing. Set up tracking in 5 minutes and start seeing which AI agents are recommending your content.

Get started free →